Beginner's Guide to SEO

The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s  guidelines on duplicate content . They just somehow assume that if something appears twice online, asteroids and locusts must be close behind. This article is long overdue. Let’s bust some duplicate content myths. Note: This article is about content and publishing, not technical SEO issues such as URL structure. #1: Non-Original Content on Your Site Will Hurt Your Rankings across Your Domain I have never seen any evidence that non-original content hurts a site’s ranking, except for one truly extreme case. Here’s what happened: The day a new website went live, a very lazy PR firm copied the home page text and pasted it into a press release. They put it out on the wire services, immediately creating hundreds of versions of the home page content all over the web. Alarms went off at Google and the doma...

The digital world is like a noisy classroom, where you’re fighting with twenty other kids to get your answer on the chalkboard. So, how do you get called upon by the teacher? It’s not by having the right answer, because your teacher doesn’t know your response until she’s Chosen you. It’s by getting noticed. You and every other website are competing for the online viewer’s attention, so if you don’t know how to ensure your website is being seen, then you risk sitting at the back –and the first step is to evaluate your SEO strategy. SEO, or search engine optimization, is the practice of creating a digital presence that works in sync with search engine algorithms. Through correct use of keywords, quality of content, and other factors, you can ensure that when your potential reader or customer searches your niche market in their engine of choice, your page is ranked higher and therefore more likely to be seen. Once upon a time, it was as simple as cramming keywords onto the page, but searc...

SEO is a powerful field which requires sharp observation and analysis in any kind of changes on on-page, activities on off-page or link-building procedure. Marketers beef up their SEO strategies and are always looking at ways to boost traffic; while on the other side, search engines are getting smarter every day. The below are the  “Most Valuable Search Engine Optimization Tips” The key factor for an optimized site, according to  Ahrefs  analysis, is site layout and architecture, which contains  relevant and well-researched keywords  with proper title tags, Meta descriptions, header tags and vice-versa. Other factors that need to be observed are, image optimization,  link building , content optimization and website speed (for desktop and smart phones), Google Penalty recovery, social media, content promotion and General SEO tips and advices. Take a look at the top Effective elements spotted below: Site La...