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| Social Media Optimization |
Social media has huge potential for branding and marketing. Many
people use social media daily for various purposes. Facebook alone has over one
billion registered users and this is ripe market to promote your brand. Social
media optimization can also create more traffic movement to your website and
increase your rankings on search engines. Having the right strategies in place
is very important to the process. The following are some of the tactics you can
use.
Social media monitoring
In order to understand the needs of social media users and
respond to them accordingly, it is advisable to monitor social media pages. You
should find out what people are talking about, what they are interested in and
what social media users do not like in order to tweak the content on your posts
for better feedback. There are various monitoring tools available online that
you can use to listen to social media. Listening is the key to learning and
once you learn, it becomes extremely easy to action this knowledge to promote
your brand.
Make your social medial posts stand out
In order to get more attention from social medial users, you
need to make sure each of your posts is a hit. You can get more attention and
exposure on your social media posts using images, videos, gifs and hashtags.
Make sure the posts are short and concise to make sure everybody reads your
posts and gets the message. You have probably come across the “too long, didn’t
read” meme doing rounds on social media showing that internet users really
don’t have the attention span for very long posts.
Build a detailed profile
Social media profiles are crucial to branding. Most social media
encourage creating a bio, putting up a profile picture and a cover or
background picture. Ensure that the pictures you use to create your profile are
a true and interested representation of your brand. Make sure you use your
logo, and in your bio, include contact information as well. Using the company
logo creates a lasting impression on the mind of your potential customer. Some
social media users may not navigate to your website therefore including contact
information in your social media bio makes it easy for them to contact you
through email or a phone call.
Build your social media networks
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| Social Media Network |
Do not wait for the people to come to you; you need to connect
with as many people as possible on social media. It is also important to make a
strong connection. Only a fraction of social media users meet your demographic
characteristics and these are the individuals you need to connect with. You can
use the hashtags on social media pages to find individuals with shared
interests and connect with them. You can also include call to action buttons in
your social media pages encouraging people to like and share your posts or
visit your website to learn more.
Connect with social media users
Building a network is one thing while connecting with users is
another. People value brands that give their customers attention and value
customer input. Therefore, you should not simply share posts on social media
and wait for the traffic to start rolling in. You should respond to comments
and feedback in the social media posts. Feel free to share positive feedback
that you receive because testimonials from satisfied customers do have an
impact in increasing the popularity of your brand. You should also thank
individual customers who comment or give criticism through social media pages.
Choose the right social network for your brand image
Social networks have different characteristics, some are more
business oriented (LinkedIn), some encourage craft (Pinterest, Instagram), some
generate discussions (Twitter), while some are all about building social life
and social networks (Facebook). Therefore, your approach towards these
different social networks should be customized. Make sure you choose the social
network that best supports your brand image and use it accordingly. Facebook
has a heterogeneous base and that is why it is considered the best social
network for promoting any brand.
Create valuable and share worthy content
You can only strengthen your brand reputation when you create
quality useful content that your social media networks will be willing to
share. You need to be sure of how your audience will respond to the content,
and this takes us back to the first point of social media monitoring. You can
use interesting content such as memes, tutorial videos, instructional pictures
and short stories or descriptions to share more about your brand.
Use existing influences
If you are introducing a new brand into the market, it becomes
extremely difficult to be noticed, as you would like, even when you have killer
social media marketing strategies. It may take the input of influencers to get
people talking about your product. You can contact social media influencers for
reviews and mentions in order to get the attention you need. Choose niche
specific influencers to ensure that your brand is being voiced to the right
people.
Social campaigns
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| Social Campaigns |
You can also use social
campaigns to promote your brand. Use valuable incentives that will encourage
social media users to participate in the campaigns. You can create contests for
the most number of likes, shares or the best picture
showing the customer using your brand. The rewarded customers will
automatically be converted into social media brand ambassadors for your
products and services.
Search Engine Optimization
Search engine optimization makes up brand promotion across
different platforms on the internet and not just social media. Search engines
today incorporate social medial signals to ranking websites in search results.
Search engines will use Facebook likes and re-tweets to rank pages on internet
searches. Social media profiles are also ranked among search results and your
social media profile may appear before your website in a Google search.
Therefore, you should ensure your social media pages are always up to date with
a lot of buzz around them.
Social media platforms are also search engines in a way. People
will use the search boxes on social media pages to find information about
specific keywords. Therefore, you should ensure that you optimize the content
on your social media pages with high conversion keywords.
Conclusion
If someone wants to know about your company, they will probably
check out our Facebook or twitter account before they go to your website. Your
brand image on social media is essential to the success of your business. Make
sure you take advantage of all the positives that social media networks have to
offer.